In today’s world of internet marketing as we all are engrossed with, C T R plays a very important role for both publishers and advertisers. The role of advertisers is to create ad graphics which should get more C T R and role of publishers is to place the ads in such a way that increases the CTR.
It plays an important role in generating money and retaining the advertisers. If you are not able to do so then your advertisers will run away.
What is CTR?
CTR is click through rate which means the number of times an advertisement is clicked divided by the number of times ad unit or page containing advertisement is viewed.
CTR = number of clicks/number of exposures
CTR% = number of clicks*100 / number of exposures
For example if you have an ad running and is seen by 1000 people but got only 70 clicks then your click through rate is 7%.The higher the percentage of click through rate the better advertisements you will get. So make sure to place advertisements only at the place which are more viewable and clickable.
You might be getting so many clicks but still your revenue is low. Do you know why? Well getting too many clicks on AdSense will not guarantee you good income but the key here is target ads which will give you good PPC (pay per click).
I just hope you are very much clear about CTR in google adsense. If you have any questions in your mind please comment in the section below and I will definitely try to answer all your queries.