Email marketing is always the best way to reach your potential readers in the best possible way. If you have a big email list, you can send a well-crafted email campaign and get a much faster bunch of responses than you would if you simply reach your way through the list. The exact point that I mean is that email is much easier for leads to ignore than phone calls comparatively. Here at WPTechian I would tell you the best possible Ideas for Email Marketing campaigns
So it’s much more important to plan out your email design. You have got to come up with a design that will catch the eye instantly and give him/her a reason to read further instead of sending it into the Trash which happens most of the time. Here are some suggestions/tips to help you do your next Email Marketing campaign right.
Ideas for Email Marketing Campaigns
1. You should Use the Right Template for Email Marketing Campaigns
The very first step is to have a design for your emails which should reflect your company’s image/moto. Your business blog/website should give you a good place to look for ideas. For example, you should use the same colors and maybe the same font that you have already implemented on the website/blog. You should always use your logo, include the logo somewhere near the header of your emails. If you’re hiring a web designer for an email template professionally designed, Don’t forget to send the professional a link to your blog/website and let them know that you want a bit of similarity to that format.
2. Know What your readers Want
There can be a lot of possible offers that you can give through email: Like coupons and discounts, free upgrades, extended free trials, gifts, extra services like training or maintenance, etc. The easiest way to find out which will be good for your prospects? Just simply ask them.
You might take a survey (and embed one on your blog/website), or call up a few reader of your blog and ask them, or even offer clients a choice of bonuses (e.g. either it can be a discount OR a free training session from your experts maybe you if you manage alone) to see which option is most preferable.
3. Start Slow (Take your time to excel in Email Marketing Campaigns)
Don’t launch your email campaign aggressively with an intense sales pitch. In fact, it will be good if your first email campaign doesn’t even mention your product. Instead of they will find interesting and useful if you give some useful tips on the topic you blog on. For example, if you sell to manufacturers raw materials, you can write up a list of ‘How to assemble your products efficiently’ and use that as the main content of your email campaign. One important thing you can think of. If there are trade shows or other industry-related events coming up, you can use your email campaigns as a little reminder and mention that you’ll be there if you plan to join.
4. Engage the Recipients
Encourage your readers to get in touch with you and let them you are ready to answer their questions– not just ask to buy your product, but to give you a chance to talk with them on any subject. The more interaction you have, the more likely you are to convert a lead into a customer. So you can use tactics like polls, quizzes, or surveys in your email campaign. Make it easy for readers to respond by email, phone, or in-person by including your contact information in the footer.
5. Use Multiple Platforms
Along with all the wayys your readers can contact you, you can add links to your social media pages like (LinkedIn, Facebook, Twitter, etc.) and your company blog. If you can get future prospects to visit these pages, you’ll have even more opportunities to show them how much value you can you can give them if they are anyway connected with you. If you have a blog, include a 1-2 sentence summary of your latest post along with a link.
Do you have any tips or ideas for Email Marketing Campaigns, You can pitch us I will be happy to include your tips in the list.