Email marketing is a long way to go, it will continue to be a very powerful tool for any businesses. It’s pretty much known fact that ads or we say monetization and other marketing strategies works great but there are some things that only email marketing campaigns can accomplish.
If you want your users to feel and know the efforts you are adding to your content. Then you need to have excellent email marketing strategies and to do this need to have some best email marketing services or we say software for your business.
How to choose the best email marketing services
The few things you need to consider before looking into any of the email marketing softwares:
- Ease of use
- A / B split testing tools
- Analytics and reporting
- Automation tools
- Form builder
Now we know about the criteria to choose for the best email marketing services. Now let’s have a look at the various amazing email marketing softwares in the market.
Best email marketing services and software
Sendinblue is one of those free email marketing softwares which is very popular among bloggers and marketers who have a low budget. And it also offers some premium features for free but with unlimited subscribers size and number of emails to be sent.
Latest design and some added functions make this software to catch you with other email marketing services. It recently has added an automation feature with its latest update.
As the name suggest this email marketing service focuses on conversions. It’s very unique and effective method of creating campaigns which is all designed to make your subscriber click on a link to action in your emails.
Unlike other email marketing tools. ConvertKit encourages text-only emails and this approach is very much great for mentors, publishers and professional bloggers. Who want to connect with their subscribers to a deeper level.
Convertkit might have a very basic design but it let you send unlimited emails.
3. Constant Contact
This is an email marketing service which offers more features for the uses of e-commerce sites. It offers integration with sites and apps like WordPress and Shopify. And it also can be connected with the Facebook business page for ads.
Constant Content has a very easy drag and drop email builder which you will find easy to create email from scratch.
Some significant features of Constant Contact:
- Email segmentation
- Mobile app
- E-mail marketing calendar
- Integration with all popular services
- Monthly and yearly payment options
- Free trial of 30 days
4. Benchmark Email
Benchmark Email is one of the clean and minimalist email marketing tool which focuses on making some very beautiful email messages. The advanced feature of this editor helps to build email content with blocks which can be text, buttons, images or links.
The feature of automation is very limited with the free account but you can unlock more functions with the paid plan. Some features of automation pro include Web event tracking and Facebook app integration.
This is one of the most used email marketing services since the ’90s and is said to be pointed autoresponders.
Aweber has almost all the features that you could expect from an email marketing tool but they are not as advanced as its competitors. It can be built an automatic campaign but the things you can do with the automation are limited.
Aweber offers some variety of signup form templates which are very easy to customize which any nontechnical users can make. It can also run A/B testing.
Available mobile app features of aweber help to curate and send an email newsletter from the comfort of your phone.
ActiveCampaign is an email marketing tool which offers an attractive user interface. Its form editor is very easy to drag n drops functional and in fact, you can use some pre made templates and make any changes according to your theme.
ActiveCampaign functionality helps you create email campaigns either with simple text or the elaborated one with videos and images.
If you already have a huge list of subscribers then you should definitely go for this tool.
Drip is a premium email marketing tool or service and cross-channel marketing automation tool which is mainly geared towards E-Commerce specially for shopify users.
For managing subscribers drip lets you automatically put your subscribers into segments based on the criteria that you want to set.
So this was all about the list of some best email marketing services, software, and tools. Choosing an email marketing softwares could be a very hectic task so I hope these features can help you out while choosing an email marketing software. As per my suggestion, I can say ConvertKit, ActiveCampaign, and Drip are some of the most used and best email marketing services, tools, software.
Do let me know which email marketing software you are using for your email marketing strategy in the comment section below.